We are moving into the age of the Divine Feminine and what that means for your business is that no longer is ‘hustle’ going to cut it. It’s time to learn how to access your inner feminine flow and build your empire with ease and grace.
WORDS GENINE HOWARD
How is your business going? Let me guess – what used to work is not working so well now, right?
This is quite possibly because we have moved into a new era – the era of the Divine Feminine – and moved away from the era of the Masculine. This new realm is based on abundance, love, ease and flow whereas the past few thousand years has been steeped in fear, greed and control.
This new age of the Divine Feminine is why many people are now ‘awakening’ and leaving behind what does not serve them in favour of what their soul was called to do.
This, on the surface, can sometimes be seen as catastrophic change – Mother Gaia is rumbling, quite literally, as are us humans. Divorce, life changes, leaving the corporate world, becoming digital nomads … in the end it is all for our highest good and leading to more ease and flow.
So what does this mean for your business?
No longer can we get away from hiding from the truth – in fact, our clients and potential clients will literally feel when we are not working from a place of complete authenticity.
What this means is that marketing must be so real and true to you. A fancy photo shoot won’t get you anywhere unless you are absolutely aligned to your brand and message.
You must first LIVE what you teach.
And then teach what you live. And I mean the real sh*t and all.
People are not connecting any more with the flashy brand, the perfect social media posts and your ‘ah-mazing’ life … it’s the tough times, the vulnerability and the realness of you they connect with.
Believe me, I know – as a reformed (and sometimes struggling) perfectionist, I watched as my audience disconnected from me. At first, the picture shots of me in Paris struck a cord with my female audience and they were attracted to my brand because of that aspirational quality.
However, in recent months I have felt compelled to ditch those in favour of more of the real me – the me who is a mum, the me who works from home, the me who sometimes doesn’t wear makeup on her Facebook lives.
The me who has a message to tell that is far more important than the image I want to portray.
There was a time when I hustled my bum off every day. I used a ‘take no prisoners’ approach to building my business (magazine and coaching empire). I worked hard, I worked long and I was relentless.
And then came a time that no matter how many hours I worked, how hard I worked or how much I hustled, the money tap started to turn to a slow drip.
Because the age of the Divine Feminine is not about hustle.
It’s about RECEIVING as it as much about GIVING.
And we cannot receive if all we are doing is giving.
I used to scoff at the ‘self-love’ movement with all it’s talk of being a Goddess and telling ones self that you loved yourself while looking in the mirror.
Today, it’s that mirror work and self love that has allowed me to step into a place of working the same amount of hours I did in one day for almost my entire week. AND earn more money.
This is the age of flow. Of ease and of grace.
And to get into that flow we need to learn to calm the hustle mode (filled with it’s cortisol and adrenaline) to being in flow mode where we can breathe and work from a place of trust and faith.
And it’s darn way better for your health!
Allowing New Opportunities
One of the most exciting things about this new time we are moving into is opening ourselves up to the unlimited possibilities the Universe has to offer.
When we fully accept we have total responsibility (not control) over our reality, we can decide to open ourselves to all that can be possible. If we can dream it, it is entirley possible for us to manifest it into our reality.
This takes some getting used to – it requires such a flip on our old masculine way of thinking that life is happening TO us. But if you can really understand this concept and then allow it to flow, anything truly is possible.
So perhaps it is time you took stock of how you do business? Perhaps it is time to look at where you are still celebrating the ‘hustle’ and avoiding the flow?
Perhaps it is time to give in to the Divine Feminine energy and allow your business to prosper and grow from a place of abundance, style, ease and grace.
If you ready to learn how to do such a thing, then join my FREE MASTERCLASS on The 5 Feminine Foundations To Build Your Empire.
It’s a 40 minute training where I walk you through the exact same feminine principles I run my own multi-6figure business all while being a mother and living a joyful life with ease and grace (and let’s admit it, sometimes a few challenges thrown in the mix!).
With Love & Grace,
CEO & Founder
Genine Howard is a best known as a business coach, magazine editor and publisher who has created, bought and sold numerous high end magazine titles both in print and online.
With a swag of accolades, Genine is also an author, public speaker, had a radio show and television appearances.
She is now dedicated to helping other female entrepreneurs live their most extraordinary lives teaching them how to clarify and speak their message, influencer-style branding and power mindset so they can build beautiful businesses which in turn, give back to the world in a positive way.