why you need a vision for your business
Daily Rituals to 6 Figures


Do you have a clear vision for your business? A vision-less business is a business – unfortunately – destined to fail. Creating a clear goal, mission and vision can be the difference for success.


If you are a business owner, you understand that we live in an ever-changing business environment.

For instance, just think about all of the changes Facebook has implemented in the last month. Seeing what Facebook has gone through tells us there are limitless opportunities in how we tackle business and where we take it.     

Businesses, regardless of size, succeed or fail for many reasons.  

Hard work, persistence, the appeal of an innovative product/service, persuasive marketing, consumer demand or need all play a part. Some people believe luck has a role. Others say it’s the result of being in the right place at the right time.  

My opinion is that success is the result of committing to addressing all of the important functions of the business and doing what is needed to ensure its success.  

Consequently, if you are like me, you never leave fate to determine failure or success.  

However, the biggest challenge that most business owners have is frequently getting tied up working “in” their business rather than working “on” their business. This includes not taking the required time to plan for the future. Plans make the future happen or to quote the old adage, “If we fail to plan, we plan to fail.”

“If we fail to plan, we plan to fail.”

To put this into context, think about the last trip you took with your family. Did you just wing it and look for a hotel when you got to your destination? Or did you make a reservation in advance?  Exactly! You made a reservation to make sure that you had a room to sleep in. Trust me, I’ve done the other and the hotel was not a nice one.

So take the time to create a vision or plan for your business- and most importantly, execute it.  

If you have team members, it is so important to communicate your vision and plan to each person if you want to achieve it.  Getting the best out of your team occurs when you communicate your vision so they can visualize it for themselves. This allows your team to understand where the business is going, how you will get there and their role in making your vision a reality.  

Start with the end in mind.

Think about what success will look like for your business?  

Here are three questions to help you create your business vision:

  1. Why does your business exist?
  2. Where do you see your business in 1-3 years?
  3. What does business success look like for you?

Creating a positive vision of the future you want for your life and business gives meaning to your life. If you know what is important to you and can clearly see the benefits, the daily decisions about how to get there become so much easier.

After you determine what you want, what you believe, and where your priorities lie, everything else starts to fall into place.

Good luck in seeing the many possibilities in your life and achieving your business vision!



Dr. Heather Williamson


Dr. Heather Williamson is a business psychologist who specialises in leadership coaching and the founder of Transformation Group, LLC, a leading growth and performance firm. Dr. Heather helps women business owners who spend too much time managing disengaged and unmotivated employees to instead create a productive business environment that allows them to focus on money making activities to grow their business.